If you are owning a website, even though we speak about a big one or a small one, you should know what Google Webmaster is. For those of you who have never heard of, in the following lines I will try to explain what Google Webmaster is and why you should use it.
First of all let me tell you that Google Webmaster is a tool developed by Google for the website owners. They actually don’t care if you website is new or old, good or bad, etc. but they will provide you some systems that will help on tracking and analyzing different stats. Google Webmaster does not count the amount of traffic your website has neither daily, monthly or yearly (for that you can use another Google developed tool named Google Analytics) but if will offer you information about keywords, backlinks, and so on. If you are thinking of starting off a SEO campaign, checking out Google Webmaster is the first thing you need to do. By doing this you can select the most proper and reliable keywords possible for the campaign to be a success and to draw as many visitors as possible, that would be interested in the products you are selling or the services that you are offering.
At the SNX conference in Seattle, Matt Cutts was interviewed about the new features of Google Webmaster and he offered a few sneak peeks to the new option. He said that in close future, along with the Penalty Emails which you get when your website is penalized you will also receive examples of bad links, that have lead to their decision of penalizing your belonging.
I find this extremely good and helpful, because it will be much easier for us to understand what we did wrong and what we should change. What do you think about Cutts’ new idea?